Change everything except the logo; that was the working brief at the start of this comprehensive 4 year project. Every touchpoint and metaphor was radically overhauled, campaigns, strategies and business case developments were undertaken in creating one of the best and deepest interactive brands among Canadian associations. Seven digital properties, countless publications, print pieces, interactive campaigns and more were rolled out. Major digital projects included not only self-service member renewals and payments, plus symposium program self-assemblers and a web-based drug-dex, but also a complete rethink of the day-to-day social and technical interactivity through which the Association communicated with members and other stakeholders.
Consultative spectrum included:
Project conceptualization, project management, vendor management, digital rights management, design and executive design, promotional content development, production management, technical liaison, senior advisory role with Canadian Association of Optometrists National Public Education campaign, digital projects consulting to BC Association of Optometrists. Velocity Studio provided the daily design and development horsepower throughout the duration of this initiative.
SELECTED PROJECTS SINCE 2005
2014 (target) Brand, Digital Space and Collateral - Duisburg Evolve Cooperative
2014 (target) Digital Space, Photography - Neology Folio Photo Stock
2014 (target) Digital Space, Social Integration - Resident Music
2012-13 Stringer Lecture Presentation Design - Dr. Phil Vrkljan
2012 Symposium Toronto President's Keynote Design - Ontario Association of Optometrists (OAO)
2012 Symposium Toronto Website and Registration Extranet - OAO
2012 Symposium Toronto Environmental Branding - OAO
2012 Symposium Toronto Promotional Campaign - OAO
2011 Symposium Windsor Website and Registration Extranet - OAO
2011 Symposium Windsor Promotional Campaign - OAO
2011 Got Drugs Member Celebratory Campaign - OAO
2010 Symposium Mississauga Environmental Branding - OAO
2010 Ontario Optometric Calendar Extranet - OAO
2010 No Other Sense Multimedia Public Education Campaign - OAO
2010 Your Voice Heard Digital Advocacy Campaign - OAO
2010 Custom eCommerce Platform - OAO
2009 Focus on Tomorrow 100th Anniversary Publication - OAO
2009 Looking Beyond 20/20 Multimedia Public Education Campaign - OAO
2009-10 Communications Advisor to National Public Education Campaign - Canadian Association of Optometrists
2009 Packaging, Booklet Art for Album on USB Media - Resident Music
2008 Website, Extranet, Intranet, Social Strategy and Rebrand - OAO
2008 Website, UX and Brand Strategy - BeMyFloozy.com
2008 Corporate Website - eSolutionsGroup Limited
2008 Digital Strategy, Corporate Website - Trellis Mental Health
2008 Corporate and EDTC Website - Town of Fort Erie
2008 Website, UX and Content Strategy - McMaster University
2008 Corporate Communications Strategy - Goldcorp Incorporated PJV
2008 Digital Strategy, Corporate Website - The Walter Fedy Partnership
2007 Corporate Website, EDTC Website, Digital Strategy - City of North Bay
2007 Community Report - Town of Newmarket
2007 Brand Communications Strategy - Town of Newmarket
2007 Brand Communications Strategy - City of Barrie
2007 Intelligent Community Website - City of Waterloo
2007 Web Standards Manual - City of Fredericton
2007 Web Standards Manual - New Brunswick Community Colleges
2007 Website Funding Strategy - MISA
2007 Nickelquest Animated Film (Story and Script) - Ontario Mining Association
2007 Digital Content Creator Seminars - Region of Waterloo
2007 Corporate Website - Waterloo Region Family Violence Project
2007 Digital Magazine UX Strategy - Undisclosed Canadian Airline
2007 Management of VOR Creative Account - Halton Region
2006 Website and Content Strategy - York Region Tourism
2006 Corporate Website - Marine Atlantic Incorporated
2006 Corporate Website - Memorial University of Newfoundland
2006 Marketing Communications Strategy - Walkerton Clean Water Centre/MOE
2006 Corporate Website - Conestoga-Rovers & Associates
2006 Web Communications Strategy - Northumberland County
2006 Corporate Intranet Strategy - City of Waterloo
2006 Website Content Seminars - City of Fredericton
2005 Digital and UX Strategy - Communitech
2005 Website, Content Strategy and Copy - VisitKingston.ca
2005 Website Content Strategy - Kingston Economic Development
2005 Dealership-Level Sales Tool - General Motors/Adam Opel AG
2005 Restaurant Website and Reservations Integration - Castle on King
2005 Website Strategy and Branded Collateral - Trancentral Records
2005 Dealership-Level Sales Tool - Audi AG
ANSWERS ARE ONLY AS GOOD AS THE QUESTIONS BEING ASKED. WE ASK THE RIGHT QUESTIONS.
CONNECT
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